You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Evaluation Research.
ANA has found 139 results for you, in 249 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

A new method of copy-test evaluation

The aim of the analytical evaluations presented here is to make better use of the information contained in the copy-test data than it has been happening thusfar. Better use must be made of such information in order to obtain more exact indications...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: Dieter Müller-Veeh, Gunda Opfer
June 15, 1974
×

Citation

Müller-Veeh and Opfer (1974a, June 15). A new method of copy-test evaluation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-new-method-of-copy-test-evaluation


Research reports

After-shave hall test research report prepared for Yardley of London Ltd.

This report presents the findings of the third in aseries of hall tests which have been carried out by CRAMon behalf of Yardley of London Limited, to evaluatealternative concepts, packs, and names for a new range ofmen's toiletries. In each case, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
×

Citation

, C. (1974a, May 03). After-shave hall test research report prepared for Yardley of London Ltd.. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/after-shave-hall-test-research-report-prepared-for-yardley-of-london-ltd-


Research reports

Qualitative research on Keymarket guarantees

Keymarkets have been offering a cash guarantee of lowprices in their stores. This has normally involved theconsumer comparing a certain outlay on groceries, with the cost of the same items in anotherlocal store. The research was required in order to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974
×

Citation

, C. (1974a, May 01). Qualitative research on Keymarket guarantees. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-keymarket-guarantees


Research papers

Market monitoring through attitude research

The need to monitor market changes, competitive activities and own performance is satisfied with a measurement procedure based upon consumer attitudes. In addition to being simple and inexpensive to administer, the procedure demonstrates reliability,...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: Stephen J. Arnold, Douglas J. Tigert
April 1, 1974
×

Citation

Arnold and Tigert (1974a, April 01). Market monitoring through attitude research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-monitoring-through-attitude-research


Research reports

Research report on customers' attitudes to P.A.C.E.S in nuneaton

This research was commissioned to investigate customers'responses to the new system of collection and accountingknown as P.A.C.E.S. The new system has been piloted inNuneaton and Newcastle South branches and the research wascarried out in the former...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 9, 1973
×

Citation

, C. (1973a, December 09). Research report on customers' attitudes to P.A.C.E.S in nuneaton. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-report-on-customers-attitudes-to-p-a-c-e-s-in-nuneaton


Research reports

After-shave concepts (hall test)

Hall Tests were carried out during September 1973 byCRAM (Project No: 973/1058) to evaluate six alternativeconcepts for a medium to a high price range of men'stoiletries.Two concepts, Odin and Borsalino were well-receivedby respondents and the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1973
×

Citation

, C. (1973a, December 08). After-shave concepts (hall test). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/after-shave-concepts-hall-test-


Research reports

Beecham's powders + hot lemon

Recent qualitative research into the Beecham's Powderrange indicated that Beecham's Powders + HotLemon could benefit from a more cohesive and integrated packdesign. The present research was designed to evaluate three newpack designs.Each of these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 15, 1973
×

Citation

, C. (1973a, October 15). Beecham's powders + hot lemon . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beecham-s-powders-hot-lemon-


Research reports

Summary report on a qualitative evaluation of two press ads

The objectives of the research reported here were toundertake a communication check to help to determineboth the believability and comprehension of twoadvertisements.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 15, 1973
×

Citation

, C. (1973a, September 15). Summary report on a qualitative evaluation of two press ads . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/summary-report-on-a-qualitative-evaluation-of-two-press-ads-


Research papers

Housing for disabled people

This paper is based upon a study undertaken for the Department of the Environment and was designed to assess the housing needs and preferences of disabled people in terms of design and location of their dwelling. The main subject of this paper is a...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: E. Fernando
September 1, 1973
×

Citation

Fernando, E. (1973a, September 01). Housing for disabled people. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/housing-for-disabled-people